Putting Permission Based Email Marketing to Work for Local Tucson Small Business

Permission based email marketing campaigns effectively use the internet to communicate information about
companies services, store promotions, events, product updates and more. A geo-targeted email program forms the foundation of a valuable dialogue between a business and its prospective or current customer. No other online / offline marketing tactic is as personal, efficient, measurable or cost-effective as well managed email advertising. An email marketing strategy is most effective when the recipients are targeted and the information is relevant and sent in a timely, professional manner. 

Permission based email campaigns, also known as opt-in email marketing, are the future of email marketing. Permission based email simply means that the recipient clearly and specifically grants permission for email marketing messages. Permission based email is an extremely effective marketing tool that helps establish customer loyalty and increases customer lifetime value. 

Because we recognize that every company has unique email marketing needs, TucsonMerchant helps you harness the power of permission-based email to laser target your specific customers. Though a continuous effort, capturing email addresses through your website, online customer referrals, traditional "fishbowl or guestbook" methods, phone, mail and in-person customer interactions is an effective way to grow an opt-in email marketing program.

• Restaurants, Caterers, Delicatessens, Diners, Pizzeria’s, Butchers, Bakeries.
• Doctors, Dentists, Eye Care, Veterinarians and All other Health Related Services.
• Lawyers, Insurance Sales, Real Estate Brokers, Accountants.
• Beauty Salons, Nail Salons, Skin Care, Health Clubs and Spa’s.
• Any type, any size Online / Offline Retail Shop
• Construction Services, Business Services, Personal Services, Organizations & Clubs.

Basically any type business, any size, in any part of Tucson benefits greatly from integrating a powerful, efficient, effective permission based email marketing campaign into their local small business marketing plans. It’s cost effectiveness, time saving, fully tractable and it GET’S RESULTS!

Our overall goal as a permission based email marketing company is to provide an ongoing solution that will utilize email marketing campaigns as a cost effective sales and marketing tool while enhancing relationships with customers. TucsonMerchant.com
is proud to offer our services to Local Tucson Small Businesses and
Organizations through-out Southern Arizona. 

If you are interested in learning more about how The TucsonMerchant permission based email marketing
campaigns can help your business, visit our website: www.TucsonMerchant.com, call (520) 797-0572, ask for Ken Perry, or email me at: kenperry@TucsonMerchant.com
Make Your 100% Risk Free Appointment Today!

Hey…Tucson Small Business…Are You Happy With Your Websites?

I’ve seen it repeatedly, where local small business owners have a website for their business that is totally ineffective, non functional or produces little to no money for the business. Most business owners paid outrageous sums of money to have even the simplest website built, in hopes that it would drive traffic to their stores, restaurants or service related business.

Unfortunately, most small business owners do not know that the old saying “build it….and they will come!” does not apply to the internet. Just because a business puts up a website, it doesn’t mean that customers will come. There are a few things that need to be done first, like having the proper “search engine optimization”, customer ease in navigating the website and what I consider most important, a way to “capture visitors” and get them on your mailing list so you can sell to them another time.

There are many local web designers who do create nice looking websites but there are many who know nothing about getting high rankings in Google or other top search engines. Local small business owners need to interview web designers much like they do their employees.

Three important factors MUST go into designing a website that not only is eye appealing and captures the essence of the business, it must also be constructed in a way that it can be found by search engines. Also, it must employ certain “Marketing Techniques” to ensure your shiny new website creates a ROI (return on investment).

A website is an extension of your business. Treat it as a valued employee, one that “earns his/her keep”. Website’s, especially business websites need to:

Attract and “capture” new customers (changing website visitors into paying customers)

Aid in keeping existing customers (creating customer loyalty)

Have the look and feel of your “brick an mortar” business.

Have ways to produce sales (monetized with products, gift cards and gift certificates, customer rewards)

Be optimized for search engines in order to gain top rankings, driving in a steady flow of new traffic on a regular basis.

It’s rare when you can find a web designer with all three qualifications of being not only a top notch web designer, who can capture the vision of the business, but also being a “programmer” who knows the inner workings of websites and knows how to get it seen in front of your competitors, and one who is also a well versed internet marketer, who knows the value of monetization and can add techniques that squeeze dollars out of customers.

I laugh when I see local web designers who claim to offer SEO (search engine optimization) when in fact all they do is submit your website to search engines and local directories. Far more is needed to assure your website ranks highly in local searches. More people everyday are using the internet instead to the yellow pages to perform local searches for stores, restaurants, services. They comparison shop online before coming to your store to buy, or compare menu’s before visiting your restaurant, or see who offers the most for services such as lawyers, doctors, dentists, hair salons, landscapers, plumbers, etc….

If your website does not perform well in local searches, all I can say is if your employees were not performing, you would have no problem firing them, right? You need to re-evaluate, re-design, bring in the right “all around” designer who knows what it takes to get seen and make you money.

The sad part is, so many local Tucson small businesses that do have websites, find them to be unproductive, ineffective, and are treated like a “digital business card” instead of a “customer grabbing, sale generating” machine.

If your business does not yet have a web presence, you should!! Don’t go by price…if you go cheap, that’s exactly what you will get in return…a cheap looking website that doesn’t work. Your website reflects your business. Make sure it has proper SEO and has ways to make you money. Build it so it grows your customer base, so you can communicate with your customers, offering them news of sales and upcoming business events, customer discounts and rewards, better customer service. There are many ways to do this, for any type of business.

Take a long, hard look at your business, at your website. If you find yourself unhappy with your business efforts, unhappy with your websites performance, then let 2009 be the year you do something about it.

New Years Resolutions for Small Business Owners

2008 has come and is just about gone. Was it everything you hoped it would be? Was your business successful and thriving, reaching beyond your goals? Or, was it on “coast mode”, waiting for the tide to turn? Or worse yet, was it a struggle to even cover your overhead? I hope you fall into the successful and thriving category. Even if you did, there are still ways to improve business, even in a sluggish economy as we are experiencing today.

The following are some New Years Resolutions that Every Small Business Owner needs to make:

In 2009 my business is going to break out of the pack, be a leader, instead of a follower. 

In 2009, I am throwing the pricey Yellow Pages and those costly, in-effective Value Pack Ads out the window!

In 2009 my goal is to increase my customer base by 30%

In 2009 my business will expand…To the internet!!

In 2009 my business website is FINALLY going to make ME money, instead of costing me money.

In 2009, I will find ways to spend more time with my family, and STILL increase my profits.

In 2009, I am going to add such terms as “Geo-Targeted Marketing, Search Engine Optimization and Analytic Reports” to my vocabulary.

In 2009 I need to find ways to Reward My Customers.
In 2009 my business WILL increase sales, AND reduce advertising costs.

In 2009 I am NOT using the poor economy as an excuse.

In 2009 my business will blow my competition away!

Turn Your Resolutions into Realities!

TucsonMerchant.com has the experience and knowledge to make 2009 a banner year by showing local business owners the benefits of integrating proven online marketing techniques with your existing advertising program.

Ask us about our “Customer Capture Campaign”

Ask us about our FREE Website Analysis.

Ask us about our Search Engine Optimization Management Program.

Ask us to Design or Re-Design Your Website.

Ask us about our Mobile Marketing Program.

Ask about Our Proven Pay-Per-Click Marketing.

Ask us how we can Lower your Advertising Budget.

Ask about our Powerful, Effective, Laser Targeted Email Marketing Campaigns.

Keep your business resolutions by contacting TucsonMerchant.com

All you need to do is set your 20 minute, no obligation appointment to start 2009 off the right way!

TucsonMerchant.com is Born!

Jagged Designs Marketing Alliance is proud to announce a new business venture; Tucsonmerchant.com. TucsonMerchant will focus on working with local Tucson small business owners, educating them of the benefits of integrating proven internet marketing techinques into their “brick and mortar” local small business marketing programs. By offering this, local small businesses here in Tucson, Arizona can greatly expand their profit opportunities by increasing sales, increasing customer base and at the same time, DECREASE their avertising budgets by a large margin.
Our main focus will be showing the benefits of our “customer capture campaigns”, which adds permission based, opt-in email marketing with laser targeted precision! By implementing a Geo-Targeted Email Marketing Camapaign, local small businesses can create a “Database” of existing customers, easily add new customers, growing their Database, creating more opportunities to offer products and sale event news that drawing in sales.
As in any business, online or offline….the same senerio of “the money is in the list” prevails. Create ways to keep existing customers happy and interested….Create ways to draw visitors to your store or website and transform them into new paying customers is the main goal of any local small business. As your customer database grows…so does your business.

Tucsonmerchant.com also offers local small business owners ways to better their websites, or create a web presence for them. We have the knowledge and experience from years of successful internet marketing and web design to implement fully functional, profitable and search engine supported websites pre-loaded with marketing features that most other web designers do not know about. Most local web designers do create beautiful looking websites, but most are just that….website designers! they do not posess the skills of internet marketing, or marketing in general for that fact to know how to make a ‘profitable” website instead of just a ‘pretty looking electronic business card”. you can have the best looking, most dynaminc website online, but if it is not optimized with the proper search engine techniques and marketing options, it will never get seen and it will never make a profit for your business.

Other ways Tucsonmerchant.com can work with local small business owners are:

Offering a FREE website analysis of your existing business website to offer improvements for better search engine rankings, better “customer friendly” usability and monitizing options.

Instituting a full website maintenance program, so your website is always clean and updated.

Offer full search engine optimization (SEO) to keep your website on top.

A new feature we offer is “Mobile Marketing”, where we implement a text message marketing program that is extremely effective for Restaurants, Deli’s, Bars & Nightclubs, Bakeries, Butchers an a variety of other businesses or services.

Adding Video promotions or testimonials.

Press Releases and Article writing campiagns, which are increasingly popular with search engines as well as improving customer relations.

Offering the best business website hosting programs around.

Managing your customer database to afford you a “hands free” marketing experience. You have enough to do now.

To find out more….vistit our website at www.Tucsonmerchant.com, and find information and programs we offer that can help your business. You are invited to sign up for a 100% risk free appointment to iscuss your business needs, so we can better craft time saving, money saving methods that increase your sales, increase your customer base, DECREASE your advertising budgets and DECREASE your time dependancy your business claims of you now.

A smart business decision would be to come check us out, schedule an appointment and see how we can optimize your business today.

Russell Brunson is at it again!

He laid down the gauntlet, with a challenge to his affiliates! He is giving us the tools, the means, the training we need to become better affiliates and better all around marketers. The challenge to his affiliates is to earn a group total of $100 Million Dollars in affiliate sales in 1 year!!

Russell Brunson laid out step by step assignments we need to follow, needing to complete one, to unlock the next. We need to create and maintain a blog, make video’s, detailing our steps and methods we plan to use to win this contest. Contestants can view and judge eachothers video’s too. The field will be narrowed down to 5 finalist’s early next year, and get this…… The Winner will receive a Brand New 2009 Corvette, driven out to you by Russel Brunson personally!!!
If you are one of those who say “IF I ONLY HAD SOMEONE TO SHOW ME HOW TO MAKE MONEY ONLINE”, Then this challenge is for you!! There is plenty of time to enter, it’s FREE!! You can click this link to get the scoop and details.

I am entered and have started working on my assignments….you should give some serious thought to joining too!! Like I said, It’s FREE, and just think of all the Free wealth training and advice you can get from one of the true marketing masterminds himself….Russell Brunson.

Here is the link again: The $0 to $100 Million Dollar Challenge. Check out the video and honestly tell me that Russell doesn’t motivate you!! I’m doing my part……Join Now!!

We just submitted our video for Phase 1. You can view it here or use this link to go to YouTube and rate it or leave comments:
Click Here To View on YouTube

97% Failure Rate for Most Affilaite Marketers

There is a saying,

 ”If you give a man a fish, he can eat for a day.

If you Teach a man to fish, he can eat for a lifetime”.

Most affiliate marketers fail to make money online. All the proven statistics state this as fact. Why? Lack of effort? NO….lack of education? YES!!  Education on the product, on techniques, on the entire “internet marketing” process. People see all those ads or ebooks of “self proclaimed guru’s” stating that they made thousands of dollars using a certian ”technique”, or that they “Broke the Code” for Google Adsense. People jump at the chance to make a quick buck, so they buy the ebook, thinking it’s all true, follow what the very inventive “Guru” says and they never see a dime. Ok, maybe a few bucks, which barely off-sets the google listing fee’s or the cost of this ebook. But where is that $31,576.00 that the “guru” claims to have made in 1 day? Didn’t it say “Follow my Step by Step Methods and you will reap vast rewards”? Face it, the only ones making any money are these idiots hocking bogus ebooks, and he makes it off unsuspecting, uneducated people looking for a quick payday.

Look….be honest with yourself. If all this hype was true, and it was so easy to make a killing in marketing, Google Adsense, or most of these so called money generating programs, there would be no poverty in this world. There would be no need for welfare systems. Goverments around the world would just give out computers and tell people to go make that $31,576.00 everyday. There would be no need for charities like ”Save the Children” or “Unicef”, and we all would be driving fancy cars and have huge homes. Why? Because everyone would have that ebook. Am I right? Think about it when you see that next “quick fix scam” some slick con-man dreamed up. There’s a new one out there everyday it seems.

Now….let’s take that saying above, and apply it to Internet Marketing.

If you give a man a “quick fix scam”, maybe he can earn for a day (by unloading it on others)…..If you Teach  a man to properly educate himself with a plan, the right tools, the ways & means to properly implement them, the patience to know “when & where”, …he can earn for a lifetime. Makes sense doesn’t it?
I have adopted this saying into our marketing plan also: “if you give a man a One Time Sale, he can eat for a day….If you educate a man about Residual Income, he will eat for a lifetime.”

If you stop and look at what the few True Marketers say, even they say they struggled in the beginning, that they didn’t make much money and where about to throw in the towel. But they stuck with it and took that “lean period” and learned everything they could. Educating themselves by “trail and error” techniques” until things started falling into place for them where they actually started to earn a living from all this. But it took years.  Not days!! Understand this and that will be your first step to educating yourself.

Moral of the story is:

• There are NO QUICK FIXES, no ONE STEP PLANS!! Except that as fact! Look at the “Big Picture”.
• Take the time to look into all this. There are many facets to Internet Marketing, and you need to know most all of them in order to see results. The few who do make a living online learned how to “merge” these different facets, to make a path to follow.
• Take time to “weed out” the true marketers from those “self proclaimed guru’s”. Read their blogs, visit their websites, try to understand the path they are on. Never be affraid to contact them and ask questions. A True Marketer is always willing to help those who ask.
• Do Not Quit your day job just yet…..Educate yourself first!! Make a plan, follow it. You will see results in the long run. Most “wanna-be” marketers do not see the big picture, only seeing that “quick payday pipe dream”. Those are the ones who will fail.
• Education, Patience, Diligents, Trial and Error, Creativity, Contacts, Tracking your Efforts and Timing….These all factor in a future in Internet Marketing.

Jagged Designs Marketing Alliance is about Educating People. We will offer you options for different marketing techiques. We will try to show you the differnce between “The Good, The Bad…and the Ugly” sides to Internet Marketing, in attempts to open your eyes….to see “The Big Picture”.

In future posts, I will mention some of those “True Marketers”, as well as expose many of these “Scams”. Also, we will lay out steps to take, and certain programs or marketing tools to use that will greatly increase your chances of putting yourself in the middle of that “Big Picture”.

To Your Success,

Kenneth Perry – Jagged Designs Marketing Alliance