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Offline Marketing at TucsonMerchant.com- Geo-Targeted Marketing & Business Branding Strategies for Tucson Small Business September 24, 2009If you are a local small to medium size business in Tucson, Oro Valley, Marana, Casa Grande, or Maricopa and you are looking for marketing and branding advice and tips, TucsonMerchant.com has compiled information in order to help you make an informed decision on how to choose the right marketing firm to assist you or [...]
- More Local Advertisers Turning To Internet To Geo-Target Their Advertising July 27, 2009Relying less on print The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll. At the same time, less than half are using radio advertising (46%), television advertising (46%) and mobile advertising (39%). The Harris poll fo […]
- FREE Twitter 101 – Guide For Local Businesses July 27, 2009Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make [...]
- Have You Reduced Your Advertising In This Economy? May 17, 2009
- Online – Offline Marketing “Integration Gratification” April 29, 2009Marketers Need Metrics to Integrate Traditional and Digital Media When it comes to integrating digital (Online Marketing) and traditional media (Offline Marketing), vital to marketing success of local small businesses today, conflicting views abound. Too many small business marketers feel as though they are working in the dark. According to a joint study by […]
- Having a Website is Not Enough… January 23, 2009For local small business here in Tucson, having a web presence today is essential. We live in an internet crazed society where just about everything is done online, including searches for local businesses and services such as yours. Hardly anyone uses the phone book anymore, in fact a recent survey showed that over 68% now [...]
- Tucson Business Owners Need to Think Outside of the Box! January 22, 2009Box meaning, the 4 walls of your local small business. Expand your business beyond the 4 walls by implementing the powers of the internet. Integrating the internet with your existing 4 walls increases traffic to your brick and mortar business but without the aches and pains or hefty price tag of traditional media advertising. FACT! 63% [...]
- True Value of Permission Based Email Marketing for Tucson Small Business January 22, 2009A permission based email marketing campaign effectively uses the internet to communicate information about companies services, store promotions, events, product updates and more. A geo-targeted email program forms the foundation of a valuable dialogue between a business and its prospective or current customer. No other online / offline marketing tactic is as […]
- Email Marketing Benefits Small Local Businesses December 16, 2008In many cases the best marketing approach is one that utilizes both online and offline techniques. Direct mailings are a great way to catch people´s attention, but may be too expensive for many small businesses. That´s where email marketing benefits many small local buinesses. Email marketing is a very cost effective method of communicating with [...]
- Who The @x%& Designed These Websites? November 30, 2008The more research into local small business websites I do, the madder I get! I am mad at these so-called local web designers who pass themselves off as "Search Engine Optimization Experts", basically ripping you off for some big bucks! Better than 80% of the websites I look at have serious SEO deficiencies, or worse yet, none at all! [...]
- Geo-Targeted Marketing & Business Branding Strategies for Tucson Small Business September 24, 2009
